To complete our business plan my partner and I had to perform a lot of research. We split up the different sections between us, so that each of us had a responsibility to complete. In the end though, we both helped each other with our sections. After each section we completed we relied on the other to proof read and agree with the written section. As we worked on the plan we learned there is a lot aspects and complications that go into starting a business. You can't just decide to start selling something, you really have to think about what is you're going to sell, it's marketability, where you can sell it, where you can produce it, how much it will cost to produce it, who your competitors will be, how you can advertise it, who your target audience will be when advertising, how much you can expect to profit, and many other small details you wouldn't think could be so important.

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